Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Kaplan, Robert S.

ISBN 10: 1591396905 / ISBN 13: 9781591396901

Published by Harvard Business School Press, 2006

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:1591396905.

Seller Inventory # 7094900

Bibliographic Details

• Title: Alignment: Using the Balanced Scorecard to Create Corporate Synergies
• Publisher: Harvard Business School Press
• Publication Date: 2006
• Language: English
• ISBN 10: 1591396905
• ISBN 13: 9781591396901
• Binding: Hardcover
• Condition: Fair
• Seller catalogs:
  • Business

About this title

Synopsis

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.

About the Author

Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.