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Bibliographic Details

Title: All-To-One: The Winning Model for Marketing in the Post Internet Economy
Publisher: McGraw-Hill Publishing Co. 01/11/2000
Publication Date: 2000
Language: English
ISBN 10: 0077097998
ISBN 13: 9780077097998
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first post-Internet marketing book. A highly accessible, hands-on guide to the exciting potential of the new Internet-plus economy, it describes cutting-edge customer-relationship marketing principles and practices developed at some of today's most successful companies worldwide. It provides readers with valuable insights into the factors governing business success in the Internet-plus economy, and it arms them with a proven five-stage methodology RelModel for developing effective customer-relationship marketing systems.

About the Author

Steve Luengo Jones founded the Consumer Focus Group at EDS* and is now a leading consultant for their CRM practice in Europe. He has also held marketing positions with British Airways, Avis and Thorn EMI. A graduate from Aberystwyth University, UK, he holds a post-graduate Diploma in Management, and the IDM and CIM Professional Marketing Accreditation. He currently lives in High Wycombe.

*EDS is a global leader in the provision of business strategies, solutions and services to companies and institutions. Its 130,000 plus professional staff operate in around 50 countries, working for over 9,000 clients.

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