Synopsis
Wine is an acquired taste. The more a person knows about a subject, the more they enjoy it, whether it’s art, music, literature – or wine. Wine, properly served and matched with good food, is an incredible dining experience, whether it’s a 20 year old $75 bottle of Cabernet Sauvignon with a fine aged steak, or a $7 bottle of Chablis with cheese and crackers. When author Allen Morris worked for The Coca-Cola Company in the 1980s, his responsibilities were in The Wine Spectrum, their wine subsidiary. The Wine Spectrum, which was comprised of The Taylor Wine company in New York State, and Taylor California Cellars, The Monterey Vineyards and Sterling Vineyards in California, was the second largest wine company in North America. While working there, he was sent to wine school, and taught the basics of viticulture, enology, and wine tasting, experiences that provided much of his background for writing this book. This short book will take you from growing grapes in the vineyards, through the intricacies of how wines are made, to tasting and appreciating all types of wines. It will demystify what to many is an intimidating subject, and help you maximize your wine-drinking pleasure and impress your friends.
About the Author
Robert Allen Morris is an agricultural economist with thirty-six years of experience in agribusiness. He spent most of his career working for large companies. These included Duda, a company with agricultural operations in Florida, Texas and California; The Coca-Cola Company; Tropicana Products; Cutrale, one of the world's largest citrus processors, growers and exporters, based in Araraquara, Brazil; and Prudential Agricultural Investments. In 2007, Allen joined the faculty of the University of Florida in the Food and Resource Economics Department of the Institute of Food and Agricultural Sciences, with responsibilities for both educational programs and research. In April, 2012, he resigned his faculty appointment and joined Blue Lake Citrus Products as Vice-President of Sales and Marketing. Blue Lake Citrus Products produces and markets the Noble brand of high-end specialty citrus juices as well as bulk citrus juices for other brands and labels. Allen has published more than thirty articles on agribusiness and has given numerous presentations world-wide. When he worked for The Coca-Cola Company in the 1980s, his responsibilities were in The Wine Spectrum, their wine subsidiary. The Wine Spectrum, which was comprised of The Taylor Wine company in New York State, and Taylor California Cellars, The Monterey Vineyards and Sterling Vineyards in California, was the second largest wine company in North America. While working there, he was sent to wine school, and taught the basics of viticulture, enology, and wine tasting, experiences that provided much of his background for writing this book. Allen currently resides with his wife, Kate, in Winter Haven, Florida, and can be reached at Allenmors@aol.com. Visit www.AllenMorrisOnline.com for more literary works by Allen.
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