The old idea of the "Alpha Male" has created moody, dominant and often destructive behaviours in people, leading to poor psychological, emotional and physical fitness. This isn't necessarily their fault, but a case of bad programming. Over time, poor attitudes and uncontrolled actions have reinforced bad habits, leaving many people without a sense of direction and unable to manage their lifestyles. In an ever-changing society, the time has come to outline what it is required of the modern day Alpha. In this book, the values behind Alpha and Beta mindsets are outlined. Alpha is comfortable, progressive and constructive, while Beta is uncomfortable, regressive and destructive. With this philosophy, a person has the power to develop an evolutionary mindset, recognising that mental states are transient and change multiple times throughout a day. The Alpha Code is a set of nine suggested Applications, each containing nine Programs. For those who feel lost, unstructured and low in psychological, emotional and physical fitness, this book is a great companion for spending less time in The Beta Zone and more time in The Alpha Zone. For those interested in development, this book is the foundation to the theories of the Leadership and Wellbeing organisation, The Alpha Complex (www.thealphacomplex.life).

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Legal entity name: Edward Bowditch Ltd
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
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