We Have Always Done It That Way

"We have always done it that way" is no longer a viable leadership philosophy for associations. The long-term growth and success of these organizations depends on their ability to innovate, and this book explores a wide variety of issues and ideas that should be the basis for meaningful dialogue about how to make that happen. By challenging association leaders to change the way they think, lead and run their associations, the authors hope to spark a genuine renaissance of associations in the 21st century. The Five Independent Thinkers are Jeff De Cagna, David Gammel, Jamie Notter, Mickie Rops, and Amy Smith.