Always Be Testing: The Complete Guide to Google Website Optimizer
Eisenberg, Bryan, Quarto-vonTivadar, John
Language: English
Published by Sybex, 2008
- Softcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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- Title
- Always Be Testing: The Complete Guide to Google Website Optimizer
- Author
- Eisenberg, Bryan, Quarto-vonTivadar, John
- Publisher
- Sybex
- Publication year
- 2008
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470290633
- ISBN 13
- 9780470290637
If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:
- Develop a testing framework to meet your goals and objectives
- Improve your website and move more of your customers to action
- Select and categorize your products and services with a customer-centric view
- Optimize your landing pages and create copy that sells
- Choose the best test for a given application
- Reap the fullest benefits from your testing experience
- Increase conversions with over 250 testing ideas
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
"Synopsis" may belong to another edition of this title.
About the Author
John Quarto-vonTivadar, having worked on NASA’s Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.
"About the title" may belong to another edition of this title.
Wonder Book
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