Title: Amazon Ads for Authors: Unlock Your Full Advertising Potential (Reedsy Marketing Guides)
Publisher: Reedsy
Publication Date: 2023
Language: English
ISBN 10: 1786130181
ISBN 13: 9781786130181
Binding: Paperback
Condition: Very Good

About this title

Synopsis

New updated 2024 edition!

Have you been struggling to sell your books on Amazon?

In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns.

After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.

In this second book of the popular Reedsy Marketing Guides series, you will learn:

The fundamental guiding principles of advertising books on Amazon,
How to build a comprehensive list of product and keyword targets,
What type of ad campaign will best suit your book,
How to optimize your click-through-rate to boost delivery,
How to optimize your campaigns for profit, and
How to scale and progressively grow your spend while keeping your profit levels.

Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns.

Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.

Get your copy now and benefit from all the experience of a seasoned advertising professional.

About the Author

Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world's top publishing talent--from editors to cover designers, book marketers, or literary translators. He's the author of several Reedsy Learning courses on marketing and a regular presenter at several prestigious writers' conferences: NINC, RWA Australia, and The Self Publishing Show Live, among others.
He oversees the marketing for all Reedsy products--Marketplace, Book Editor, Learning, Discovery--and is a big SEO and advertising enthusiast.

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books ? giving both new and preloved titles a second life. The company also operates World of Books ? Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world?s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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