Synopsis
Every great road trip starts with great preparation. A once-over for your car, a researched route, and a realistic ETA—these are things that make the trip enjoyable and give you the ability to make good choices when things don’t go your way. Launching your brand on Amazon is like taking your company on a road trip--times ten! As more and more new and innovative brands use Amazon as their fundamental route to market, it is clear that the most successful brands conduct extraordinary preparation before ever arriving at Amazon’s door. They invest the time and resources required to measure their current capabilities, seek expert guidance, develop a strategy, and execute meticulously. In order to ensure the best success for your brand, you need to do the same.The Amazon Road Map outlines the key answers you need to know to plan for your brand’s successful Amazon launch from start to finish, and to ensure continued growth for your company. With our combined decades of Amazon expertise, we’ll help you develop a solid understanding of the eCommerce landscape so you can chart a smart course and avoid the tourist traps, dead-ends, traffic jams, and other headaches that ruin a journey.Here’s to your great trip!Betsy McGinn & Phil Segal
About the Author
Betsy McGinn CEO of McGinn eComm: As Seventh Generation's first eCommerce channel director, Betsy pioneered the company's innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural products brands to successfully launch, optimize, and recalibrate their Amazon business. From product development and profitability analysis to alignment of their multifunctional teams, McGinn eComm guides clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally.
Philip Segal, Founder of Digital Native agency: As the digital strategist behind nutpods' wildly successful online presence, Phil began his career in digital marketing with an SEO internship in 2006 after a change of heart about law school. This experience led to several more opportunities to manage digital channels for a wide variety of clients ranging from small businesses to national brands. With special expertise in executing media campaigns, with budgets ranging from platform minimums to over $1 million per month, Phil has years of experience in hands-on management and achieving aggressive growth for his clients while working with top talent across the digital space.
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