The Ambassador Magazine: Promoting Post-War British Textiles and Fashion

ISBN 10: 185177677X / ISBN 13: 9781851776771

Published by V & A Publishing, 2012

About this Item

The Ambassador has been described as 'probably the most daring and enterprising trade magazine ever conceived'. With the motto 'Export or Die!', the magazine was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-war period. This book takes a detailed look at the background and impact of The Ambassador. The magazine was driven by the vision of its founder Hans Juda and his wife, Elsbeth, who was responsible for much of the magazine's striking photography. Focusing on the perceived strengths of British industry, they set up ambitious photo shoots to showcase the latest couture fashions by the likes of Charles Creed and Victor Stiebel. The magazine promoted fine art as an inspiration for design, and commissioned artists such as John Piper and Henry Moore for their covers.

Seller Inventory # 0049924

Bibliographic Details

• Title: The Ambassador Magazine: Promoting Post-War British Textiles and Fashion
• Publisher: V & A Publishing
• Publication Date: 2012
• Language: English
• ISBN 10: 185177677X
• ISBN 13: 9781851776771
• Binding: Hardback
• Condition: New

About this title

Synopsis

The Ambassador has been described as “probably the most daring and enterprising trade magazine ever conceived.” With the motto “Export or Die!,” the magazine was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-WWII period. This book takes a detailed look at the background and impact of The Ambassador. Driven by the vision of founder Hans Juda and his wife, Elsbeth, who was responsible for much of the magazine’s striking photography, the magazine created ambitious photo shoots to showcasing the latest couture fashions, promoted fine art as an inspiration for design, and commissioned artists such as John Piper and Henry Moore for their covers. The Ambassador Magazine brings this trove of art, textiles, and fashion to a new generation.

About the Author

Claire Wilcox is senior curator of the Furniture, Textiles, and Fashion department at the Victoria and Albert Museum and lecturer at the London College of Fashion.