The Ambassador Magazine: Promoting Post-War British Textiles and Fashion

ISBN 10: 185177677X / ISBN 13: 9781851776771

Published by Victoria & Albert Museum, 2012

About this Item

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Bibliographic Details

• Title: The Ambassador Magazine: Promoting Post-War British Textiles and Fashion
• Publisher: Victoria & Albert Museum
• Publication Date: 2012
• Language: English
• ISBN 10: 185177677X
• ISBN 13: 9781851776771
• Binding: hardcover
• Condition: Good

About this title

Synopsis

The Ambassador has been described as “probably the most daring and enterprising trade magazine ever conceived.” With the motto “Export or Die!,” the magazine was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-WWII period. This book takes a detailed look at the background and impact of The Ambassador. Driven by the vision of founder Hans Juda and his wife, Elsbeth, who was responsible for much of the magazine’s striking photography, the magazine created ambitious photo shoots to showcasing the latest couture fashions, promoted fine art as an inspiration for design, and commissioned artists such as John Piper and Henry Moore for their covers. The Ambassador Magazine brings this trove of art, textiles, and fashion to a new generation.

About the Author

Claire Wilcox is senior curator of the Furniture, Textiles, and Fashion department at the Victoria and Albert Museum and lecturer at the London College of Fashion.