About this Item
The format is approximately 4.625 inches by 3.5 inches. One side has the logos of Exxon and Mobil and the statement "We're drivers too." The other side is reverse, affixable image of an unfurled American flag with 50 stars. At the top is the following statement: "To our valued customers: We hope you will proudly display this non-permnanent static cling :American flag" on a window of our vehicle. Please be careful to place it where it does not obstruct your vision or violate state and local law." Static cling is the tendency for light objects to stick (cling) to other objects owing to static electricity. It is common in clothing, but occurs with other items, such as the tendency of dust to be attracted to, and stick to, plastic items. Advertisers in urban areas, eager to use guerilla marketing techniques, have turned to static cling as a distribution medium. For example, in an advertising campaign for Microsoft's Internet service, in 2002, hundreds of decals of the MSN butterfly logo were affixed to surfaces in New York City and the New York Times reported that it was static cling that held them there. A decal or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water. The word is short for decalcomania, a decorative technique by which engravings and prints are transferred to pottery or other materials. The technique was invented by Simon François Ravenet (1706-1774), an engraver from France who later moved to England and perfected the process he called "décalquer" (which means "to copy by tracing"); it became widespread during the decal craze or mania of the late 19th century. The term "decal" refers to the mass-produced art transfer in two different states: 1. As manufactured, which consists of the artwork printed on the upper side of a paper or film label stock, temporarily affixed by a typically water or heat soluble adhesive to the upper side of a silicone- or other release agent-coated paper or film backing stock. Decals are produced, shipped, and stored in this composite state; 2. As applied, where only the adhesive-backed artwork remains, affixed to its desired (and appropriate) substrate, temporarily or permanently as designed. Two variations include the traditional water-slide or water-dip, with the artwork screen-printed on water-resistant paper coated with a layer of water-soluble adhesive, and a dry peel-and-stick format using a standard adhesive - which technically is not a decal, as there is no "art transfer", rather an adhesive-backed label known as a sticker. Decals along with stickers are used to "personalize" items, such as musical instruments or sports gear. Government agencies (and some private-public partnerships) use permanent peel-and-stick stickers on vehicles for identification. These "decals" are referred to as fleet markings and are required by law on all fire and law enforcement vehicles in the US. Most fleet markings are created from reflective vinyl with an adhesive backing that is applied in a peel-and-stick manner. Single sheet, printed on both sides.
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