Title: American Graphic Design and Advertising 25 (AMERICAN CORPORATE IDENTITY)
Publisher: Harper
Publication Date: 2010
Language: English
ISBN 10: 0061836893
ISBN 13: 9780061836893
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket
Weight: 3.55 pounds

About this title

Synopsis

In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories:

Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments

The new categories are in addition to the corporate identity categories that have made this annual a success:

Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work

Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

"About this title" may belong to another edition of this title.

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