American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Language: English
Published by Crown Currency, 2013
- Softcover
- Used
Seller: Aspen Book Co., Denver, CO, U.S.A.Aspen Book Co.
AbeBooks seller since January 29, 2025
Condition: Used - Good
US$ 4.91
Quantity: 1 available
Add to basketItem description from seller
A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there.
Seller Inventory # PKV.0307886069.G
- Title
- American Icon: Alan Mulally and the Fight to Save Ford Motor Company
- Author
- Hoffman, Bryce G.
- Publisher
- Crown Currency
- Publication year
- 2013
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0307886069
- ISBN 13
- 9780307886064
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.
Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
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Aspen Book Co.
Denver, CO, U.S.A.
AbeBooks seller since January 29, 2025
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Aspen Book Company is a Colorado bookstore that breathes new life into loved books. We recycle and resell a diverse collection, connecting readers with their next favorite story while helping the environment.
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1868 E 117th ct
Northglenn, CO U.S.A. 80233
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