American Sports in an Age of Consumption : How Commercialization Is Changing the Game
Language: English
Published by McFarland 2016-07, 2016
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 32.60
Quantity: 20 available
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This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-IUK-9780786498888
- Title
- American Sports in an Age of Consumption : How Commercialization Is Changing the Game
- Author
- Hillman, Cory
- Publisher
- McFarland 2016-07
- Publication year
- 2016
- Condition
- New
- Binding
- PF
- Language
- English
- ISBN 10
- 0786498889
- ISBN 13
- 9780786498888
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.
The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.
Instructors considering this book for use in a course may request an examination copy here.
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
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WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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