Paperback. Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here. Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function. This book examines how American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: American Sports in an Age of Consumption (Paperback)
Publisher: McFarland & Co Inc, Jefferson, NC
Publication Date: 2016
Language: English
ISBN 10: 0786498889
ISBN 13: 9780786498888
Binding: Paperback
Condition: new

About this title

Synopsis

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.

The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.

Instructors considering this book for use in a course may request an examination copy here.

About the Author

Cory Hillman is an Assistant Professor in Communication Studies at Ashland University. His work has appeared in the Communication & Sport journal as well as in various books. He lives in Ashland, Ohio.

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