Title: Analyse der Marke BVB mit dem Five-Forces-Modell. Fallstudie Sportmarketing (German Edition)
Publisher: Grin Verlag
Publication Date: 2022
Language: German
ISBN 10: 3346630285
ISBN 13: 9783346630285
Binding: Soft cover
Condition: New

About this title

Synopsis

Projektarbeit aus dem Jahr 2021 im Fachbereich Sport - Sport�konomie, Sportmanagement, Note: 1,3, Deutsche Hochschule f�r Pr�vention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Die Einsendeaufgabe widmet sich dem Sportmarketing von Borussia Dortmund. F�r die Analyse der Mikroumwelt eignet sich unter anderem das Analyseinstrument der 5-Forces nach Porter, das mit f�nf Einflussfaktoren arbeitet. Die Einflussfaktoren des 5-Forces Modells werden in dieser Arbeit auf den BVB �bertragen und nach inhaltlichen Aspekten erl�utert.

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