Title: Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)
Publisher: Oxford University Press
Publication Date: 2015
Language: English
ISBN 10: 0199957754
ISBN 13: 9780199957750
Binding: Soft cover
Condition: New

About this title

Synopsis

It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

About the Author

Gordon B. Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.

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