Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)
Language: English
Published by Oxford University Press, 2015
- Softcover
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- Title
- Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)
- Author
- Willis, Gordon B.
- Publisher
- Oxford University Press
- Publication year
- 2015
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0199957754
- ISBN 13
- 9780199957750
- Series
- Book 7 of 13: Understanding Qualitative Research
It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
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About the Author
Gordon B. Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.
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