Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)

Willis, Gordon B.

ISBN 10: 0199957754 / ISBN 13: 9780199957750

Published by Oxford University Press, 2015

About this Item

Has some wear and creases. Has a remainder mark. paperback Used - Good 2015.

Seller Inventory # AB-023213

Bibliographic Details

• Title: Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)
• Publisher: Oxford University Press
• Publication Date: 2015
• Language: English
• ISBN 10: 0199957754
• ISBN 13: 9780199957750
• Binding: Soft cover
• Condition: Good
• Weight: 11.85 ounces

About this title

Synopsis

It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

About the Author

Gordon B. Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.