An Analysis and Explanation of the Failure of General Motors on the Basis of the Theoretical Framework of Path Dependency in the Field of Crisis Mana

Carmohn Susann

ISBN 10: 3640656237 / ISBN 13: 9783640656233

Published by GRIN Verlag, 2010

About this Item

Print on Demand pp. 64 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.

Seller Inventory # 131811719

Bibliographic Details

• Title: An Analysis and Explanation of the Failure of General Motors on the Basis of the Theoretical Framework of Path Dependency in the Field of Crisis Mana
• Publisher: GRIN Verlag
• Publication Date: 2010
• Language: English
• ISBN 10: 3640656237
• ISBN 13: 9783640656233
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Leuphana Universität Lüneburg (Institute for Business Development and Innovation Management), course: Management of Change, language: English, abstract: The difficulty lies, not with the new ideas, but in escaping the old ones. John Maynard Keynes This essay explores with the theory of path dependence why some organizations stick to in the long run loss-generating strategies and why do some companies miss to develop new strategies to adapt to changing market conditions. Path dependence can be defined as a dynamic theory assuming that initial events can increasingly restrain present and future choices. Due to the current market situation this essay will connect the theoretical considera-tions of path dependency with the crisis management. On the basis of the main literature and with applying the theoretical model of Burgelman it will be examined in how far does the model of path dependency explain the failure of the insolvent automobile manufacturer Gen-eral Motors. In this regard some limitations of the Burgelman-model were discovered.