Analysis of the Marketing Position of Solarworld AG

Language: English

Published by GRIN Verlag, GRIN Verlag, 2018

3668749558 / 9783668749559

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Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nürnberg, language: English, abstract: SolarWorld AG is an international photovoltaic energy company that manages all stages of production starting by the raw material silicon for solar wafers to the entire solar module - including its own research and development. Through an international distribution network, SolarWorld supplies customers all over the world with solar modules and complete systems. SolarWorld is through its subsidiary company Solarparc AG also involved in the construction of several large-scale solar power stations and operates with approximately 2,600 employees two production sites - one in Germany and one in the United States. The company is based in Germany. The by far biggest part of the entire sales is generated in Germany (49.5%) followed by the United States (23%) and the rest of Europa (19 %).The objective of this assignment is a complete and comprehensive analysis of SolarWorld AG and its surroundings. In order to get a complete picture of the current situation the company has to face, it is necessary to analyse in a first step, the Macro- as well as a Micro environment of the company. For this a macro- as well as a Microanalysis is performed. In a second step the by the analysis recovered data and information are collected and interpreted in a SWOT (Strength, Weaknesses, Opportunities, Threat) analysis. Finally, the SWOT is carried out to create the basis for a future strategy.For that work no primary data was collected, the entire work is based on secondary data. The necessary information for the analyses that were previously only scattered published or accessible will be combined and analysed by the author. The sources of secondary data are, for example, the annual report of the company.

Seller Inventory # 9783668749559

Title
Analysis of the Marketing Position of Solarworld AG
Author
Martin Pruschkowski
Publisher
GRIN Verlag, GRIN Verlag
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3668749558
ISBN 13
9783668749559
Item weight
68 grams
Dimensions
210x148x4 mm

AHA-BUCH GmbH

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