Synopsis
You can use business analysis to address your most crucial strategic and tactical challenges - without burying yourself in advanced math or arcane theory. This friendly guide walks you through the entire business analysis process and then explains each of today's most valuable analysis tools. You'll be able to make better decisions and gel better results - even if you've never been responsible for analysis before.
About the Author
Babette E. Bensoussan is Managing Director of The MindShifts Group, a consultancy with more than 16 years experience attending to Australian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence, and strategic analysis.
Craig S. Fleisher is the Chief Learning Officer, Aurora WDC, Wisconsin, USA. He has been President of the international association of Strategy and Competitive Intelligence Professionals (SCIP), inaugural chair of the Competitive Intelligence Foundation, founding editor of the Journal of Competitive Intelligence and Management, a SCIP Meritorious Award winner and Fellow. A former business school dean, university research chair holder, MBA director, and board member of multiple organizations and scholarly journals, he has held senior university positions in six countries and is/has been a popular keynote speaker, workshop facilitator and trainer to several hundred private and public-sector organizations in over 40 countries
Bensoussan and Fleisher are coauthors of Strategic and Competitive Analysis as well as Business and Competitive Analysis.
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