An Analysis of the Philippine Retail Structure. a Survey for Gfk Asia Pte., Ltd (Philippines)

Timo Priester

ISBN 10: 3898216934 / ISBN 13: 9783898216937

Published by Ibidem Verlag Jessica Haunschild Christian Schoen GbR, 2007

About this Item

158 pages. 8.82x5.91x0.47 inches. In Stock.

Seller Inventory # zk3898216934

Bibliographic Details

• Title: An Analysis of the Philippine Retail Structure. a Survey for Gfk Asia Pte., Ltd (Philippines)
• Publisher: Ibidem Verlag Jessica Haunschild Christian Schoen GbR
• Publication Date: 2007
• Language: English
• ISBN 10: 3898216934
• ISBN 13: 9783898216937
• Binding: Paperback
• Condition: Brand New
• Weight: 0.18 kilograms

About this title

Synopsis

With over 7,000 islands, the Philippines is the world’s largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began to open its business markets to foreign investors. In his book, Timo Priester scrutinizes the Philippine retail structure. He offers interesting insights about the organization of Manila’s (the country’s dominant capital) retail trade. The principal focus is on three different business markets: The Mobile, the Home Appliances and the Audio Visual Market.