Analysis of the portfolio of Red Bull based on the BCG matrix

Language: English

Published by GRIN Verlag, GRIN Verlag, 2018

3668750939 / 9783668750937

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, University of applied sciences, Nürnberg, language: English, abstract: The objective of this work is it to introduce and apply one of the most renowned strategic instruments in the portfolio analysis for the company's management - the BCG Matrix. By applying the BCG Model to the Red Bull Company current strength and weaknesses of the portfolio will be uncovered and based on the analysis a decisions can be made about selection, prioritization and alignment of SBU s to create a balance between risk and performance. Even Red Bull has already started to diversify into other businesses, rather than limiting itself to energy drinks the diversification strategy has not yet success so far, hence it can be expected an unbalanced and therefore risky portfolio.

Seller Inventory # 9783668750937

Title
Analysis of the portfolio of Red Bull based on the BCG matrix
Author
Martin Pruschkowski
Publisher
GRIN Verlag, GRIN Verlag
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3668750939
ISBN 13
9783668750937
Item weight
51 grams
Dimensions
210x148x3 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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