Analysts on Analyst Relations : The SageCircle Guide

Robin Schaffer

ISBN 10: 0906378133 / ISBN 13: 9780906378137

Published by Folrose, 2020

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts' perspective. For AR pros, the analyst is your 'customer'. And they are one tough customer-- intelligent experts with well-researched and deeply thought out opinions. It's hard to influence them and create a win-win for everybody. It will never be easy, but this book gives you the inside advantage. These pages are filled with challenges, aspirations, insights and advice from dozens of experts in their field- experienced analysts who tell you how to build strong relationships and show your company in the most positive light. You are investing time, energy and resources into analyst relations and doing it right. In this new book, they have summarized dozens of contributions, by analysts over a period of more than ten years, to the ongoing debate on how to shift analysts' perceptions while respecting their independence and their information needs.

Seller Inventory # 9780906378137

Bibliographic Details

• Title: Analysts on Analyst Relations : The SageCircle Guide
• Publisher: Folrose
• Publication Date: 2020
• Language: English
• ISBN 10: 0906378133
• ISBN 13: 9780906378137
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 156H x 6D millimeters 234 millimeters width by 156 millimeters height by 6 millimeters depth
• Weight: 175 grams

About this title

Synopsis

This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts' perspective. For AR pros, the analyst is your "customer". And they are one tough customer-- intelligent experts with well-researched and deeply thought out opinions. It's hard to influence them and create a win-win for everybody. It will never be easy, but this book gives you the inside advantage. These pages are filled with challenges, aspirations, insights and advice from dozens of experts in their field- experienced analysts who tell you how to build strong relationships and show your company in the most positive light. You are investing time, energy and resources into analyst relations and doing it right. In this new book, they have summarized dozens of contributions, by analysts over a period of more than ten years, to the ongoing debate on how to shift analysts' perceptions while respecting their independence and their information needs.