Analysts on Analyst Relations
Language: English
Published by Independently Published, 2023
- Softcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 26.30
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Add to basketItem description from seller
Seller Inventory # L0-9798856695235
- Title
- Analysts on Analyst Relations
- Author
- Schaffer, Robin; Holscher, Chris
- Publisher
- Independently Published
- Publication year
- 2023
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 13
- 9798856695235
- Item weight
- 304 grams
Analysts on Analyst Relations is a comprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts – voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size.
In this substantially extended second edition, author Robin Schaffer adds more topics and more analysts to the conversation. You’ll find new chapters that delve into category creation, the impact of AI, and the analyst-investor ecosystem. In addition, co-author Chris Holscher contributes a detailed chapter about how startups use AR as a key success factor. Finally, there's a cringeworthy yet entertaining new chapter on AR war stories
Analysts on Analyst Relations is filled with challenges, aspirations, and advice on building strong relationships and presenting your company in the most positive light. It is an easy and enlightening read, with profitable insights for all, from the experienced analyst relations professional to the uninitiated startup founder.
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
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