An Analytic Sketch of General Publicity Remarks on Copy a Short Cut Through the Field of Experience and Comparisons Between Theatre Curtains and Other Advertising Media Classic Reprint
Language: English
Published by Forgotten Books, 2018
- Hardcover
- New
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
AbeBooks seller since April 7, 2005
Condition: New
US$ 41.18
Quantity: 15 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # LX-9780484005357
- Title
- An Analytic Sketch of General Publicity Remarks on Copy a Short Cut Through the Field of Experience and Comparisons Between Theatre Curtains and Other Advertising Media Classic Reprint
- Author
- Lee Lash
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 0484005359
- ISBN 13
- 9780484005357
- Item weight
- 442 grams
How theatre curtains become a powerful advertising tool—and what that means for smarter campaigns.
This nonfiction guide introduces a practical approach to measuring and using curtains as a distinct media, alongside other advertising outlets. You’ll see how opportunity, timing, and audience viewership influence results and how to apply these ideas to real campaigns.
From the basics of checking and comparing media to a clear list of constructive elements, the book grounds advertising decisions in observable factors. It emphasizes how audience reach, location, and timing shape the effectiveness of copy and visuals, offering a grounded framework for planners and sales teams alike.
- Learn how fixed location and time can make curtain advertising easier to track and measure.
- Explore a constructive framework of ten elements that influence response and engagement.
- Understand how different media compare in opportunities and costs, with practical caution about overpromising results.
- Discover the link between opportunity, impression, and popularity in building effective campaigns.
Ideal for readers of marketing history, advertising theory, and professionals seeking a grounded, measurement-focused view of media planning.
"Synopsis" may belong to another edition of this title.
PBShop.store US
Wood Dale, IL, U.S.A.
AbeBooks seller since April 7, 2005
Shipping rates within U.S.A.
| Item | 7 to 14 business days | 7 to 14 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
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We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
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Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk Ltd
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX
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