An Analytical Study into Advertisements for the 'Commodity Self'

Language: English

Published by GRIN Verlag, GRIN Verlag Nov 2013, 2013

3656539839 / 9783656539834

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This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2009 in the subject Sociology - Consumption and Advertising, grade: A, University of Derby, course: BA in Sociology and Film and Television Studies, language: English, abstract: This essay analyses advertisements for consumer culture, ¿the commodity culture¿. By looking at semiotics and Saussure¿s concept of the sign and also explaining what is meant by the signified and the signifier, we will look at the linguistic model and explain how this applies to the chosen advert or adverts that are analysed. The essay will investigate commodity culture and show the commodity fetishisms of consumers and discuss the theories of Marxism and how they also relate to the adverts. Evidence of Romanticism and naturalistic elements will be investigated using Williamsons view on ¿the natural¿ and the ¿unnatural¿. Finally the essay will discuss the psychoanalytical ideas of Freud and Lacan in terms of dreams, desire, fantasy and the concept of the ¿mirror phase¿ from Williamson.Books on Demand GmbH, Überseering 33, 22297 Hamburg 12 pp. Englisch. …

Seller Inventory # 9783656539834

Title
An Analytical Study into Advertisements for the 'Commodity Self'
Author
Lea Weller
Publisher
GRIN Verlag, GRIN Verlag Nov 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656539839
ISBN 13
9783656539834
Item weight
34 grams
Dimensions
210x148x2 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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