Analytics Boot Camp Basic Analytics for Business Students and Professionals

The focus of this book is on providing clear word descriptions and step-by-step Excel instructions, rather than including lots of x's and y's everywhere. This book was written for managers and students who may need a quick refresher on how to complete Excel analysis without having to read pages of technical explanations. The authors aimed at concisely defining the key concepts and providing simple descriptions and explanations on how to use them.

Linda Herkenhoff, PhD received her doctorate from the University of Western Australia, and is a full professor in the Graduate Business Department at Saint Mary's College California. Linda has 16+ years' experience with Chevron where she first started her career as an exploration geophysicist. She recently taught a course on the oil/gas industry to a global audience of students from Curtin University in Western Australia, and continues to consult in the oil and gas sector. She has also recently authored a case study on one of the major oil giants.

John Fogli is founder/president of Sentenium, Inc. He has facilitated over 500 survey projects in the areas of consumer, employee, political, and operation research. John's most recent work has been studying Hispanic markets. Other projects include Fortune Magazine's 100 Best Companies to Work For in America, Intel's market search, Chevron's training effectiveness programs, and Cisco's sales and service effectiveness. He is a member of the Market Research Association and holds a Professional Research Certificate. He is currently a part-time faculty member at Diablo Valley College and sits on Executive Council for The Pacific Chapter of American Association for Public Opinion Research. He earned his BS from the University of California, Berkeley and an MBA from the University of San Francisco.