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Bibliographic Details

Title: Analytics for Customer Insights: A Non-Technical Introduction
Publisher: Standard Research Systems -
Publication Date: 2018
Language: English
ISBN 10: 0920219527
ISBN 13: 9780920219522
Binding: paperback
Condition: Very Good

About this title

Synopsis

This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: * Factor Analysis * Discriminant Analysis * Boosting * Logistic Regression * Turf Analysis * Regression Analysis * Price Sensitivity Meter * Random Forest * MaxDiff * Decision Trees * Perceptual Mapping * Structural Equation (SEM) * Cluster Analysis * Conjoint Analysis * Support Vector Machines * Naive Bayes * Path Analysis * Artificial Neural Network

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