Title: Analyzing Children's Consumption Behavior : Ethics, Methodologies, and Future Considerations
Publisher: Business Science Reference
Publication Date: 2016
Language: English
ISBN 10: 1522509933
ISBN 13: 9781522509936
Binding: Hardcover
Condition: As New

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"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"--

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Jony Haryanto, President University, Indonesia. Luiz Moutinho, Dublin City University, Ireland.

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