Title: Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Advances in Marketing, Customer Relationship Management, and E-Services)
Publisher: Information Science Reference
Publication Date: 2016
Language: English
ISBN 10: 1522509933
ISBN 13: 9781522509936
Binding: Book
Condition: New
Dimensions: 17.78 centimeters width by 1.91 centimeters height by 25.4 centimeters depth
Weight: 658 grams

About this title

Synopsis

"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"--

About the Author

Jony Haryanto, President University, Indonesia. Luiz Moutinho, Dublin City University, Ireland.

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