Title: Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 0332100898
ISBN 13: 9780332100890
Binding: HRD
Condition: New
Weight: 289 grams

About this title

Synopsis

Why some consumers resist new innovations even when they look better

Discover the idea of preference inertia and how it helps explain and predict real consumer choices in the face of new health plans and products. This work uses data-driven models to show why people cling to existing options and how to account for that in analysis and design.

In clear terms, the book investigates a behavioral phenomenon where evaluation of attributes does not translate into switching preferences. It blends segmentation, measurement, and testing to explain who is most likely to stick with the old and who might embrace the new. The methods combine survey data, factor analysis, and discriminant analysis to create practical tools for predicting choice and guiding product design.

Readers will gain practical insights into: how inertia alters preference shares, how to build inertia-aware predictive models, and how to apply diagnostics to compare innovations against existing options. The work also discusses plans for testing models on independent data to validate findings.

How preference inertia shapes consumer response and prediction accuracy.
Ways to segment audiences by inertia tendency and identify predisposition factors.
Methods to incorporate inertia into linear models and get better forecasts.
Diagnostic tools to compare innovations with existing products and with each other.

Ideal for readers of marketing science, consumer behavior, and product design who want practical, data-backed insights into why people resist new options.

"About this title" may belong to another edition of this title.

Store Description

We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

Visit Seller's Storefront

Seller's business information

Pbshop.co.uk Ltd
Unit 22 Horcott Industrial Estate, Horcott Road, Fairford, GL7 4BX, United Kingdom

Sale & Shipping Terms

Terms of Sale

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any...

More Information

Shipping Terms

Books are shipped from UK warehouse. Delivery thereafter is between 4 and 14 business days dependant upon your location - please do contact us with any queries you may have.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	7 to 14 business days	7 to 14 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.