Analyzing Consumer Response to Innovation: The Concept of Preference Inertia
Language: English
Published by Forgotten Books, 2022
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 17.62
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book delves into the fascinating world of consumer behavior, exploring the complexities of how people respond to new products and services. The author focuses on a particular phenomenon, "preference inertia," which describes a consumer's tendency to stick with their existing preferences, even when presented with options that are objectively better. This concept is particularly relevant to the field of marketing, where understanding consumer behavior is crucial for successful product launches and campaign strategies. The author grounds their analysis in a real-world example: the development of Health Maintenance Organizations (HMOs) in the 1970s. Through the lens of this case study, the author explores how preference inertia can influence consumer choices and ultimately impact the success of new products and services. The book provides a rich analysis of the factors that contribute to preference inertia, including demographics, attitudes, and behavioral patterns. The author also introduces a new model for analyzing consumer response, which incorporates the concept of preference inertia. This model allows for a more nuanced and accurate understanding of how consumers make choices. This book offers valuable insights into the dynamics of consumer decision-making, providing a framework for understanding why people sometimes resist change, even when it is in their best interests. Its analysis of preference inertia is a valuable tool for marketers, researchers, and anyone interested in the complexities of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. …
Seller Inventory # 9781332249244_0
- Title
- Analyzing Consumer Response to Innovation: The Concept of Preference Inertia
- Author
- Scott A. Neslin
- Publisher
- Forgotten Books
- Publication year
- 2022
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1332249248
- ISBN 13
- 9781332249244
- Seller catalogs
- Marketing
Why some consumers resist new innovations even when they look better
Discover the idea of preference inertia and how it helps explain and predict real consumer choices in the face of new health plans and products. This work uses data-driven models to show why people cling to existing options and how to account for that in analysis and design.
In clear terms, the book investigates a behavioral phenomenon where evaluation of attributes does not translate into switching preferences. It blends segmentation, measurement, and testing to explain who is most likely to stick with the old and who might embrace the new. The methods combine survey data, factor analysis, and discriminant analysis to create practical tools for predicting choice and guiding product design.
Readers will gain practical insights into: how inertia alters preference shares, how to build inertia-aware predictive models, and how to apply diagnostics to compare innovations against existing options. The work also discusses plans for testing models on independent data to validate findings.
- How preference inertia shapes consumer response and prediction accuracy.
- Ways to segment audiences by inertia tendency and identify predisposition factors.
- Methods to incorporate inertia into linear models and get better forecasts.
- Diagnostic tools to compare innovations with existing products and with each other.
Ideal for readers of marketing science, consumer behavior, and product design who want practical, data-backed insights into why people resist new options.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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