Analyzing Media Messages PR: Using Quantitative Context Analysis in Research (Women of Ideas)

Riffe, Daniel:

ISBN 10: 0805820191 / ISBN 13: 9780805820195

Published by Lawrence Erlbaum Associates Inc, 1998

About this Item

216 Seiten ex Library Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 373.

Seller Inventory # 299577

Bibliographic Details

• Title: Analyzing Media Messages PR: Using Quantitative Context Analysis in Research (Women of Ideas)
• Publisher: Lawrence Erlbaum Associates Inc
• Publication Date: 1998
• Language: English
• ISBN 10: 0805820191
• ISBN 13: 9780805820195
• Binding: Taschenbuch
• Condition: Gut
• Weight: 373 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

This is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions. The focus of their research has often been communication content. Scholars have examined content because it is often assumed to be the cause of particular effects, and because it reflects the antecedent context or process of its production. Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources, as is shown in examples throughout this book.

Rich with examples of recent and classic applications, this volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in content analysis. The text is written so that students can readily understand and apply this method.

Review

Review of the first edition:
...offers sound instruction for conducting content research, and the book's target audience--graduate students enrolled in methods courses or seminars specific to content analysis--will benefit from its teachings.
—Journalism & Mass Communication Educator