Analyzing Political Communication with Digital Trace Data : The Role of Twitter Messages in Social Science Research

Jungherr, Andreas

ISBN 10: 3319368745 / ISBN 13: 9783319368740

Published by Springer 2016-10, 2016

About this Item

Seller Inventory # 6666-IUK-9783319368740

Bibliographic Details

• Title: Analyzing Political Communication with Digital Trace Data : The Role of Twitter Messages in Social Science Research
• Publisher: Springer 2016-10
• Publication Date: 2016
• Language: English
• ISBN 10: 3319368745
• ISBN 13: 9783319368740
• Binding: PF
• Condition: New

About this title

Synopsis

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

About the Author

Andreas Jungherr is a research fellow at the Chair of Political Psychology at the University of Mannheim, Germany. His research focuses on the use of digital trace data in the social sciences and the effects of the Internet on political communication and electoral campaigns. His research has been published in Journal of Communication, Internet Research and Social Science Computer Review.