Analyzing and Reporting Focus Group Results (Focus Group Kit)
Krueger, Richard A.
ISBN 10: 0761908161 ISBN 13: 9780761908166
Published by SAGE Publications, Inc (edition 1), 1997
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About this Item
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It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0761908161-11-1
Synopsis:
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
About the Author: Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
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Bibliographic Details
Title: Analyzing and Reporting Focus Group Results ...
Publisher: SAGE Publications, Inc (edition 1)
Publication Date: 1997
Binding: Paperback
Condition: Good
Edition: 1.
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Analyzing and Reporting Focus Group Results
Published by
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ISBN 10: 0761908161
ISBN 13: 9780761908166
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Analyzing and Reporting Focus Group Results
Published by
SAGE Publications, Incorporated, 1997
ISBN 10: 0761908161
ISBN 13: 9780761908166
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP89945775
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Analyzing and Reporting Focus Group Results (Focus Group Kit)
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