Analyzing and Reporting Focus Group Results (Focus Group Kit)
7 ratings by Goodreads
Language: English
Published by SAGE Publications, Inc, 1997
- Softcover
- New
Softcover
Condition: New
US$ 28.20
US$ 5.50 shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
New Copy. Customer Service Guaranteed.
Seller Inventory # 40S95_52_0761908161
- Title
- Analyzing and Reporting Focus Group Results (Focus Group Kit)
- Author
- Krueger, Richard A.
- Publisher
- SAGE Publications, Inc
- Publication year
- 1997
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0761908161
- ISBN 13
- 9780761908166
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
"Synopsis" may belong to another edition of this title.
About the Author
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 3 to 8 business days |
|---|---|---|
| First item | US$ 5.50 | US$ 12.75 |
Payment methods
Store description
We are dedicated to providing customers with easy, flawless transactions and excellent books! We provide 100% customer satisfaction and are always here to answer any questions or concerns for our customers.
Specialty
Non-Fiction across all genres, FictionSeller's business information
Farm For Books Inc
1734 Bellaire Street
Denver, CO U.S.A. 80220