Analyzing Visual Data

Michael S. Ball

13 ratings by Goodreads

Language: English

Published by Sage Publications, 1992

0803934351 / 9780803934351

Series: Book 2 of 33 - Qualitative Research Methods

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - The book offers communication researchers some of the best recent work on qualitative inquiry in the human disciplines. . . . Published by Sage, the leading publisher of qualitative research in the social sciences today. . . . [The authors] present a germinal discussion of the limitations of the purely structural and classic content analysis approaches to the reading of visual texts (over-emphasis on manifest content, fragmentation, distortion of meaning). The contributions of cognitive anthropology, ethnomethodology, and poststructuralism to this field are reviewed. This is a valuable book. . . . This work brings the communication scholar up-to-date on where qualitative methods are in current sociological and educational discourse. --Norman K. Denzin in Journal of Communication 'A strength of the book is Chapter 2, which shows how content analysis can be applied to visual data. The authors use two studies of fashion to clearly demonstrate the six basic steps of quantitative content analysis and then provide a valuable explanation of the technique¿s shortcomings.' --Journalism Quarterly Visual methods have long been used in ethnography, but rarely examined as a method. In Analyzing Visual Data, Michael S. Ball and Gregory W. H. Smith provide a basic framework for using visual data--namely still photographs--as a tool for social analysis. They determine the importance of theoretical assumptions in analyzing these data, and offer advice on how to use photographs in cognitive, symbolist, and structuralist research. This compact little volume is packed with richly illustrated examples from Native American masks to perfume advertisements. Compact and concise, this widely accessible volume will benefit students and professionals in sociology, anthropology, and research in communication, advertising, popular culture, and photo journalists.…

Seller Inventory # 9780803934351

Title
Analyzing Visual Data
Author
Michael S. Ball
Publisher
Sage Publications
Publication year
1992
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0803934351
ISBN 13
9780803934351
Item weight
148 grams
Dimensions
216x140x6 mm
Series
Book 2 of 33: Qualitative Research Methods

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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