Designed to make an initial inquiry into animal science both an exciting and rewarding one, this well-rounded book covers the animal industry in its totality. It fosters an awareness that successful animal production ventures are the result of astute and timely application of business principles. The text covers everything from global trends in animal product consumption, to feed manufacturing, the ruminant digestive system, feedlot management, the importance of milk production in different species, genes and chromosomes, marketing meat animals, the merchandising and promotion of wool, the business of producing eggs, and more. For individuals requiring an introduction to the animal science industry.

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Building on its success in prior editions as a superb teaching tool, this new Sixth Edition has been updated to include current trends and the latest statistics, as well as new and expanded material on horses and ponies, animal welfare, biotechnology, and animal waste management. Due to the rapid growth of aquaculture in the United States, a new chapter has been added on this important topic. A free CD-ROM with each copy of this edition features a self-test for every chapter, in a format that is engaging and fun, designed to ensure retention of the material learned.

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