Announcing for Broadcasting and the Internet: The Modern Guide to Performing in the Electronic Media

Packed with practical advice, examples, and exercises designed to improve all aspects of on-air and online performance, this book covers everything students need to succeed in their announcing careers.

Announcing for Broadcasting and the Internet, now in its second edition, is an update of the classic text Announcing. The hands-on guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolios of performance products and get started in their careers, whether in television, radio, podcasting, home voice-over production, or online. This book covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice. New to this edition are:

• A discussion of the impact and growth of streaming services and the opportunities they present for independent producers
• Thorough updates to technology and additional material on using software to fine tune podcast performances
• Expanded instruction on setting up and working from home studios, including creating virtual sets for YouTube and using microphones to best effect
• A guide to using smartphones to create news stories
• Reflections on the AI revolution and how this might impact broadcast and Internet announcing
• Additional online resources, including additional discussion questions, and links to video tutorials demonstrating latest developments

Announcing for Broadcasting and the Internet is a key text for students undertaking courses in media performance skills for journalism, communication, or public relations.

Fritz Messere is Founding Dean of the School of Communication, Media and the Arts at the State University of New York at Oswego, USA.

Carl Hausman is Professor of Journalism at Rowan University, USA.

Philip Benoit was an Adjunct Professor of Journalism at Millersville University, USA.