The Anonymous Elect

Andrei Postoaca

ISBN 10: 3642067069 / ISBN 13: 9783642067068

Published by Springer Berlin Heidelberg Feb 2010, 2010

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication What does this language say about the relationship between the online researcher and the online respondent To what extent has the online medium increased the self-awareness of today's respondents to research studies A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act. 168 pp. Englisch.

Seller Inventory # 9783642067068

Bibliographic Details

• Title: The Anonymous Elect
• Publisher: Springer Berlin Heidelberg Feb 2010
• Publication Date: 2010
• Language: English
• ISBN 10: 3642067069
• ISBN 13: 9783642067068
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 155H x 10D millimeters 235 millimeters width by 155 millimeters height by 10 millimeters depth
• Weight: 265 grams

About this title

Synopsis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.