The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership

The Antiracist Business Book is the first of its kind, as DEI business coach Trudi Lebrón offers business owners real-life lessons on how to build, reshape, and re-envision their work to support and repair the wealth of all people.

The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership is the business book for the modern world. Trudi Lebrón has spent the last decade working as a DEI and impact coach for businesses, nonprofits, and entrepreneurs.

And what she learned over that time was that making a lasting change wasn't about fixing old systems; it was about building a new one. In this seminal work, Trudi lays out a plan for all businesses, leaders, entrepreneurs, and coaches to remix business, so that equity and impact become synonymous with profit and power.

Trudi provides lessons on understanding the long-term impacts of living in a hyper-capitalist, post-colonial world (aka White People Sh*t) and an examination of the way we have viewed wealth (whether as an obsession or an obscenity). She will compel business owners and leaders to rethink how they do business.

Trudi shares ways to create an antiracist business in a capitalist system, showing readers:

How to make the shift from toxic capitalism to justice-based commerce – Trudi has spent years working with corporate leaders, online entrepreneurs, and mid-level managers on understanding how to build profitable businesses based on ethical transparency, justice-based leadership, and equitable business practices. She explains how justice can be found in a system that places profit above all else, re-imagining our economic systems not just in theory but in practice. 

How to move from the streets to the suites ("-isms" in business) – Trudi identifies the new form of leadership, which isn't from above but is built from the trust, creativity, and community usually found in the streets. As younger generations demand a new world order, the old one is dying and is being replaced with something remarkably more dynamic, equitable, and wealth-generating for all. 

How to make friends with money – This is for all you activists in the back row. Money is not the devil. In fact, without embracing and creating wealth generation, antiracism will always struggle at the corners of the conversation. In this work, Trudi will help readers heal their business journey, inviting them to redefine and re-envision their relationship to wealth.

Unlike any other book on the market, The Antiracist Business Book takes an antiracist perspective. It applies it to how we are doing business—at the top, in the middle, and at the bottom, offering tools for advancement in how we work, earn, and lead. The wisdom inside this timely and essential book advocates for a new order of business that creates transparency, opportunity, and disruption. Businesses can no longer be successful while operating as tools of the status quo.

Trudi Lebrón (IG @trudilebron) is the CEO of ScriptFlip! LLC and creator of the Institute for Equity Centered Coaching. By the time Trudi was 16, she had two children and had dropped out of high school—all the odds were against her. Today, Trudi runs a million-dollar coaching and consulting firm, helping entrepreneurs and coaches build antiracist businesses and become equity-centered coaches and leaders through ScriptFlip! certification programs, consulting packages, and executive coaching. Trudi holds a BA in Theatre, a Master of Science in Psychology, and is currently ABD in a PhD program in Social Psychology.

Arlan Hamilton built a venture capital fund from the ground up, while homeless. She is the Founder and Managing Partner of Backstage Capital, a fund that is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are people of color, women, and/or LGBT. Started from scratch in 2015, Backstage has now raised more than $15 million and invested in more than 170 startup companies led by underestimated founders. In 2018 Arlan co-founded Backstage Studio which launched four accelerator programs for underestimated founders in Detroit, Los Angeles, Philadelphia, and London.