How Ants Build Pyramids: The Concept of Task/Technology Fit in Crowdsourcing (Markt- und Unternehmensentwicklung Markets and Organisations)
Language: English
Published by Springer Gabler, 2019
Series: Book 12 of 21 - Markt- und Unternehmensentwicklung Markets and Organisations
- Softcover
- New

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- Title
- How Ants Build Pyramids: The Concept of Task/Technology Fit in Crowdsourcing (Markt- und Unternehmensentwicklung Markets and Organisations)
- Author
- Rabes, Karl R.
- Publisher
- Springer Gabler
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3658274387
- ISBN 13
- 9783658274382
- Item weight
- 353 grams
- Series
- Book 12 of 21: Markt- und Unternehmensentwicklung Markets and Organisations
Karl R. Rabes explores the performance impact of differing task designs in crowdsourcing, especially micro-task markets. Based on several exploratory literature reviews, the manuscript applies the task-technology fit theory and numerous quasi-experiments to show which tasks can be successfully outsourced to the crowd. It is revealed how a tasks design has an influence on solution quality taking into account respective task-, technology- and individual characteristics, and clearly delineates the differences in objective quality and subjective fit evaluations within and between task designs for micro-task markets.
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