How Ants Build Pyramids: The Concept of Task/Technology Fit in Crowdsourcing (Markt- und Unternehmensentwicklung Markets and Organisations)

Karl R. Rabes explores the performance impact of differing task designs in crowdsourcing, especially micro-task markets. Based on several exploratory literature reviews, the manuscript applies the task-technology fit theory and numerous quasi-experiments to show which tasks can be successfully outsourced to the crowd. It is revealed how a tasks design has an influence on solution quality taking into account respective task-, technology- and individual characteristics, and clearly delineates the differences in objective quality and subjective fit evaluations within and between task designs for micro-task markets.