Title: Anything, Anywhere: The Future of Retail and How to Build a Digital-First Roadmap to Growth
Publisher: Lioncrest Publishing Jun 2017
Publication Date: 2017
Language: English
ISBN 10: 1619616211
ISBN 13: 9781619616219
Binding: Taschenbuch
Condition: Neu
Dimensions: 216 millimeters width by 140 millimeters height by 12 millimeters depth
Weight: 254 grams

About this title

Synopsis

We’re living in a new era in retail. Anything can be purchased anywhere, at any time. We have entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. Ecommerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential ecommerce playbook for retail start-ups and established B2B and B2C retailers, providing step-by-step solutions to help you plan, build, and grow a profitable retail business. Anything, Anywhere will show you how to do the following: • Develop digital road maps to guide you to shoppers and to guide shoppers to your product • Invest in the right technology and the right people • Determine the best online channels for building your business • Establish practical goals and a proper sequence of actions to achieve them • Avoid conflicts by using separate channels for wholesale, retail and online sales • Gain valuable information from your customers’ online journeys Ecommerce has leveled the playing field, enabling smaller companies to compete with the giants in the online marketplace. Everyone with a product to sell needs to do so online. Anything, Anywhere is your go-to guidebook for success in the brave new world of ecommerce driven retail.

About the Author

Matthew Bertulli is CEO and cofounder of Demac Media, a company of marketers, designers, and developers that helps merchants of all sizes grow and optimize their ecommerce businesses. Demac Media helps its merchant partners get hundreds of millions of dollars in online sales every year.

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