Apocalypse Man : The Death Drive and the Rhetoric of White Masculine Victimhood

A 2021 CHOICE Outstanding Academic Title
Exemplified by President Donald J. Trump’s slogan “Make American Great Again,” white masculinity has become increasingly organized around melancholic attachments to an imagined past when white men were still atop the social hierarchy. How and why are white men increasingly identifying as victims of social, economic, and political change? Casey Ryan Kelly’s Apocalypse Man seeks to answer this question by examining textual and performative examples of white male rhetoric―as found among online misogynist and incel communities, survivalists and “doomsday preppers,” gender-motivated mass shooters, gun activists, and political demagogues. Using sources ranging from reality television and Reddit manifestos to gun culture and political rallies, Kelly ultimately argues that death, victimhood, and fatalism have come to underwrite the constitution of contemporary white masculinity.

Casey Ryan Kelly is Associate Professor at the University of Nebraska–Lincoln, the author of Abstinence Cinema: Virginity and the Rhetoric of Sexual Purity in Contemporary Film, and the recipient of numerous awards from the National Communication Association.