The App Factory Playbook: How You Can Develop Your App Idea Without Learning to Code and Without a Technical Co-Founder

Say you have a brilliant app idea. If you don’t have the technical skills to bring it to life, conventional Silicon Valley wisdom demands you get a technical cofounder, pay too much money to an overpriced app agency, or learn to code. These expensive obstacles could easily stop your dream from becoming reality. But now there’s an alternative. Inspired by his experience in agencies as well as his own consulting business, Drew Gorham brings you The App Factory Playbook. In it, he takes you step-by-step through defining, designing, and developing your app. Gorham shows how to create your product spec and find designers and developers on a budget. He even shares what questions to ask and what mistakes to avoid along the way. The App Factory Playbook has the tips to help you save time and money—as well as your sanity—in the process. It’s time to prepare for launch.

Drew Gorham, founder of App Factory, is an award-winning product manager who has coached hundreds of nontechnical entrepreneurs through the early stages of product development. He has designed and developed more than one hundred apps since 2013. Prior to founding App Factory, he was a developer and technical project manager, building apps for Fortune 500 companies including Intel, Tesla Motors, and Kaiser Permanente. During the summer, Drew teaches at the Silicon Valley Innovation Academy at Stanford University. He now works with government organizations to apply the lean product development approach toward solving national security problems.