The App and Mobile Case Study Book

ISBN 10: 3836528800 / ISBN 13: 9783836528801

Published by Taschen GmbH, 2011

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # rev2766922918

Bibliographic Details

• Title: The App and Mobile Case Study Book
• Publisher: Taschen GmbH
• Publication Date: 2011
• Language: English
• ISBN 10: 3836528800
• ISBN 13: 9783836528801
• Binding: Soft cover
• Condition: Good
• Weight: 1220 grams

About this title

Synopsis

The mobile revolution: Find out how to make the most of it

 

This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters—Games, m-commerce, Promotional, Social, and Utilities—include the likes of Angry Birds, Jamie’s 20 Minute Meals, Stephen Fry’s myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

• Over 80 in-depth case studies of best-selling and award-winning apps and mobile sites
• Apps and mobile sites for all platforms, including iPad, iPhone, Android, Blackberry, and Windows Mobile
• Key numbers and statistics never seen before about the success of the apps
• In-depth introductions to each field covered: games, commerce, promotional, social networking, and utilities

About the Author

The editor:
Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.