Apparel Merchandising : The Line Starts Here

Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive review of apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry, covering men's tailored clothing, men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing and manufacturing functions along the way.

Jeremy A. Rosenau is assistant professor at Philadelphia University, where he is coordinator of Fashion Apparel Management Program and a freshman advisor. He has served as president and board member of Childrenswear Manufacturers Association and as a board member for the Educational Foundation for the Fashion Industry. David L. Wilson is a former assistant professor and Director of Fashion and Apparel Programmes at Philadelphia College of Textiles and Science. His business experience has included positions in the fashion apparel industry ranging from corporate engineering director to president and CEO of several apparel companies.